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Nixon x Santa Cruz

09.10.2017 - ExclusiveNewsArticleSponsored post

Nixon announced a collaboration with Santa Cruz today, comprising four new designs for the classic Time Teller (see below). Watch the video above to learn more about the collaboration and click here to browse the collection. More information about the collab in the press release from Nixon below.

“Nixon and industry icon, Santa Cruz Skateboards have partnered together to create a limited-edition collection of watches that brings to life the roots of skate culture. Nixon’s classic Time Teller is reimagined through the Santa Cruz lens, culminating in designs that are true to each brand. The iconic graphics featured within the collection include: the ‘Screaming Hand,’ the Rob Roskopp Arm, Jason Jessee Lady of Guadalupe and the Santa Cruz logo.

Santa Cruz is legendary in skate with over 40 years of innovation. The iconic graphics are the vision of renowned artist Jim Phillips. Serving as the brand’s art director for several years, Phillips created thousands of decks, t-shirts, stickers and other merchandise. Phillips is arguably one of the most influential characters in the skateboard world. He was one of the first to use skateboard as a canvas, utilizing the graphics as source of rider inspiration and creativity. The collaborative Nixon | Santa Cruz capsule celebrates this influential artwork paired with Nixon’s most iconic watch design, the Time Teller.

All four styles in the Nixon | Santa Cruz collection are designed with an all stainless steel build and have custom dials illustrated with Santa Cruz graphics. The watches also feature custom casebacks, co-branding, and exclusive packaging.

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